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How to Cope with Ultraviolet, Pantone’s Color of the Year for 2018

Annie Elliott | December 9, 2017

You know how sometimes you don’t like a song the first time you hear it, but after every radio station plays it twice an hour for three weeks, you end up humming along because it simply wears you down?

Blue screen shot of Shape of You by Ed Sheeran
Sigh.

Well, unfortunately, that’s not going to happen with Ultraviolet and me.

Pantone's Color of the Year 2018, Ultraviolet 18-3838
Pantone’s Color of the Year 2018: Ultraviolet 18-3838

No amount of exposure is going to make me like this color for interior design. Nope. No way, no how.

Pantone says that Ultraviolet is “a dramatically provocative and thoughtful purple shade” that “communicates originality, ingenuity, and visionary thinking that points us towards the future.” Hmph.

Swatch of Ultraviolet, Pantone's Color of the Year 2018
Ultraviolet, unadulaterated

I have had a love/hate relationship with purple, and I humbly admitted several years ago that I have come to accept most shades of this much beloved color. Especially lavender.

Purple living room with lavender grasscloth on the walls and purple rug
A lavender living room by my design hero, Jamie Drake, in Architectural Digest

But Ultraviolet…it’s a bit gauche. There’s no nuance. No subtlety. It’s in your face, and not in an awesome 8th grade girl power kind of way. No, it’s in your face in a mean uncle kind of way…you know, the boisterous one who’s rude at Thanksgiving.

Contemporary purple and white living room with accent wall
Contemporary purple and white living room via Home Design Lover

To decorate successfully with Ultraviolet in its purest form will be to relegate it to the tiniest accents – or alongside other colors in busy patterns. Nothing large. A chair in Ultraviolet? Eeew. A rug in Ultraviolet? Worse. Multi-colored wallpaper in which Ultraviolet is the tiniest feather on a bird’s wing and part of a shadow cast by a peony? Maybe.

Multi-colored floral wallpaper with brass birds
Cole & Son’s Fontainebleau wallpaper, in a gigantic bossy color-designed powder room

Or a dramatic geometric design. Yes.

Diamond geometric multicolored wallpaper with purple
Cole & Son’s Circus wallpaper. I did a foyer in this once. How cutting edge were those clients?!

Otherwise, Gentle Readers, to get through the Year of Ultraviolet, we’re going to have to interpret the color loosely. We’ll water it down a bit to make it more lavender.

Small living room with purple walls and purple velvet banquette
I love this tiny purple apartment in NY. Designer: David Kaihoi

We’ll lighten it and add more blue so it becomes almost cornflower. We’ll add gray and make it almost aubergine.

Dark purple living room

Last year’s Greenery was such a pleasant surprise. Fresh and optimistic. The year before that, 2015, was two colors, Rose Quartz and Serenity, which really weren’t all that bad.

Row of color squares - Pantone's recent Colors of the Year
Pantone’s recent Colors of the Year

The year before that, 2015, was two colors, Rose Quartz and Serenity, which weren’t all that bad. But then, Marsala – disaster. Radiant Orchid – even worse than Ultraviolet. Emerald – thank you. Tangerine Tango – took me a while, but I came around to its amazingness. Honeysuckle – so happy!

But Ultraviolet. It is not awesome.

Annie Elliott | bossy color is a design firm based in Washington, DC. Don’t miss us in the December 2017 issue of Washingtonian Magazine!

Category: Color + paint colorTag: Circus, Cole & Son, David Kaihoi, Emerald, Fontainebleau, Greenery, honeysuckle pink, Jamie Drake, lavender, Marsala, Pantone, purple, Tangerine Tango, Ultraviolet

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