If you’re reading this, you’ve probably given a thought or two to paint sometime in your life. So you won’t want to miss Steven Kurutz‘s excellent article in The New York Times today about two companies (founded by millennials, natch) that are disrupting the paint industry by selling paint by mail. Thanks so much for including me in the article, NYT!
(The timing is excellent – excerpts from Jura Koncius‘s online chat with one the companies’ founders is in The Washington Post’s Local Living section today. Coincidence?)
The companies Clare and Backdrop are going boldly where few have gone before. They sell catchy-sounding paint and supplies by mail, making it easier for city dwellers — and busy people in general — to get the goods.
My take? You’ll have to read the article, of course. And do some reading between the lines ;)
Annie Elliott | bossy color design group is a firm based in Washington, DC. Annie’s design work has appeared in numerous local and national publications, most recently The Washington Post, Home & Design, Washingtonian magazine, and The New York Times.